Q Cinema: Monetising Research-led Public Engagement at the Showroom Cinema

Summary:

A collaborative project with Sheffield's Showroom Cinema and the Dept of Sociological Studies to combine technology and high quality academic research in order to generate additional economic value from the cinema's existing content and programming.

Project Status:

Completed

Funders:

University of Sheffield

Partners:

University of Sheffield
Showroom Cinema

Subjects:

20th century, contemporary culture/society, film studies, knowledge transfer, micro-payments, mobile applications, online resource, video

Technologies:

CMS, CSS, HTML, mobile applications, MySQL, PHP, QR codes

Project Website

Project Description

Q Cinema is a collaborative project between Sheffield’s Showroom Cinema, the Humanities Research Institute and the Dept of Sociological Studies which will combine technology and high quality academic research in order to generate additional economic value from the cinema’s existing content and programming.

The project seeks to understand whether or not visitors would be prepared to use their mobile phones before, during or after screenings in order to access additional content in return for a micropayment. As part of this research the project will identify which types of content are of interest to visitors, how much they are willing to pay and effective points-of-sale (for example, using a mobile phone to scan a QR Code which is projected onto the cinema screen at the end of a film).

The project is funded by the University of Sheffield’s Research Enterprise Innovation Fund and is being undertaken by early career researchers from the Faculty of Arts and Humanities and the Faculty of Social Sciences who have expertise in developing consumer-oriented content and assessing the economics of public engagement.

Related Links

Project Team

  • Dr Bridgette Wessels (Co-Investigator – University of Sheffield)
  • Dr David Forrest (Research Associate – University of Sheffield)
  • Dr Natalie Hammond (Research Associate – University of Sheffield)
  • Dr Masoud Rajabi (Research Associate – University of Sheffield)
  • Melanie Crawley (Showroom & Workstation)
  • Anna Lord (Showroom & Workstation)
  • Joan Parsons (Showroom & Workstation)
  • Ian Wild (Showroom & Workstation)
  • Dr Michael Meredith (Digital Humanities Developer & Post Doctoral Research Associate – University of Sheffield)
  • Michael Pidd (Principal Investigator – University of Sheffield)